What is Responsive Web Design and Why is it so Important?

You created a website, and viewers access from multiple devices, but iPad or mobile device users don’t enjoy functions smoothly. Have you ever thought why is it happening? and how can developers tackle this? Visitors don’t feel good when sites lag in operations and they need to pinch, pull, zoom or tap their screens. Your content might be interesting but will not make visitors happy it is placed incorrectly. Unclickable buttons don’t add glamour but rotten the image of your site. You created a website to grow your business, but improper functioning, the customer feels irritated and confused about your business. Thus, can result in sales decreasing slope and loss of new tender

opportunities. Websites functioning properly and responding fast to clicks are loved by visitors. Today, competition is in every field and the digital world has turned more competitive in recent years. Hence, businesses try bringing up a responsive website design that attracts visitors and makes them willing to go for a purchase.

Responsive Web Design

Nielsen Norman Group defines responsive web design as a web development methodology that modifies the interface of a website while creating dynamic changes to it, considering screen display size and orientation of the device being used by visitors. A responsive design readily adjusts the content and media of a firm’s website as per the dimensions of the device or web browser being used. In early times, responsive design was detecting laptop and desktop visitors, late on, mobile visitors also enjoyed responsive web design. To change the website appearance on mobile devices, in front of a website URL, “m” was input, that sounds hectic for developers to manage different versions of websites for different devices. In recent years, developers enjoy responsive web design practices as it allows them to create one single version of their websites that serves the same HTML code to all devices. To adapt the layout of the page as per the device, CSS is used. This approach is the developer’s favourite because it cut down the development time and improves user satisfaction across the board. Responsive web design approach not only subtract the need of 2 versions of the same website, but it holds numerous other benefits for firms and customers.

Ensure Customer Satisfaction

Neither the guests and nor the customers visit for un-pleasurable experiences. In the same manner, visitors get bored from poor functioning websites. They heard about your business and tried to reach you, now they expect a smooth website experience, irrespective of their device. Surveys suggest, in 50 ms, users develop an opinion about a website and 57% of people don’t recommend firms with a poorly designed mobile website experience. Most internet users access from mobile devices, hence it sounds good for businesses to employ a responsive website design, hence customers enjoy a smooth, easy-to-navigate online journey, regardless of the device they use.

Improves search engine rankings

Websites designed while considering mobile users are Google’s search algorithm friendly. The criteria of the RankBrain list mobile usability as one of the top-ranking factors. Business can deliver a positive image if they prioritize mobile experience for users. This ensures a well-thought-out experience for visitors and Google’s bot alike. Hence, visors stay longer and explore the website more. Other factors leading to better search ranking includes;

  • Non-plagiarized content
  • Faster Speed
  • Link Building

Effective local exposure

94% of smartphone users browse local information, hence the local business can gain benefits if they have a responsive website design. Studies suggest that 61% of mobile searchers contact a local business having a mobile-friendly site, so must display contact information clearly on all browser and devices.

Profitable investment

Marketers often look for sound investments that promote their overall plan and business objectives. Short-term investment, such as paid advertisements or TV advertisements, does not always guarantee long-term results. Keeping in mind every aspect of market strategy, critical long-term responsive website design is a critical long-term investment. It essentially future-proofs a company's website as new devices come to the market. For dimensions’ adjustments according to different devices being used, responsive website design uses CSS. Modifying website interface with a responsive website is as smooth as updating the code.

Boost Conversions

Users won't feel the need to hop off and look for another site that suits their needs or offers simple navigation if they are getting enhanced and consistent website experience across devices. Responsive website design is primed for conversions. 53.9 % of all e-commerce transactions will be generated via a mobile device in 2021. Companies will experience a decreasing slope in sales record and subscribers because of unresponsive website design.

Last words

For business owners and visitors alike, many mobile-specific websites are outdated and cause headaches. The businesses should understand the need for responsive web design and try applying it to their websites.